Adnami now lists Express Supply Agents, a self-service tool that builds multi-publisher display deals and optimizes them while they run, with no sales call required.
The product page describes the tool as “Instant multi-publisher deals, continuously optimised for attention and other KPIs.” A buyer picks the outcome the agent should work toward, such as attention or 3-second views, and Adnami sends the deal to the buyer’s DSP. Adnami says the tool works with Google Display and Video 360, The Trade Desk, StackAdapt, Adform and more than 100 DSPs, and that a DSP seat number is required to receive the deal.
Where the money and the controls sit
The page says Adnami does not invoice for the tool. The DSP charges as usual once a deal is activated and campaigns run. Each deal combines Adnami-certified and vetted sites, and buyers can exclude individual sites directly in the DSP. The tool covers standard display sizes. High impact formats still go through Adnami’s team.
Adnami also says deals “don’t have to be static,” and describes automated live optimization toward attention, 3-second views and other goals. Adnami’s site also lists an Agentic Curation service, described as letting agents create and auto-optimize multi-publisher deals.
What it means for the buyer
Curated supply reached the DSP in September, as we reported in Curated Ad Supply Moves Straight Into DV360, and agent-run optimization is a further step in that direction. The same shift shows up on the seller side in LG Ad Solutions Opens Home Screen Inventory to Magnite’s Seller Agent.
In our reading, the exclusion list in the DSP is the buyer’s main control. An optimizing agent changes which placements carry a deal over time, so the buyer’s own control point is the site list and the delivery report. Before running a test, record the starting site list and the optimization target, and ask what the agent logs when it moves spend off a placement. Adnami’s page does not describe a change record.
Source: Adnami
