Social media has evolved into a powerful source of consumer insight, with video revealing emotions, behaviors, cultural context, and opinions that traditional text-based listening can often miss.
In this episode of MarTech Edition, we speak with Ofer Famillier, CEO of Dig, about the growing importance of social video intelligence and how brands can use it to better understand increasingly personalized audiences.
Ofer discusses why traditional surveys and focus groups can struggle to capture the individual preferences of modern consumers, and why brands need an always-on understanding of what audiences think, feel, and want. He also explores how these insights can help marketers create more relevant messaging, identify specific audience pain points, and make better campaign and product decisions.
The conversation also examines the shift from SEO to GEO and AEO, and how the rise of AI-powered search is changing the way brands need to think about visibility. Ofer explains why authentic consumer content across platforms such as TikTok and YouTube could become increasingly important as AI systems evolve how they discover and evaluate information.
From social video and audience intelligence to AI-driven discovery and authenticity, the discussion offers a look at how marketers can adapt to a rapidly changing digital landscape.
