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Senior reporter covering martech platforms, attribution, and CMO strategy.

Sarah Chen

Senior reporter covering martech platforms, attribution, and CMO strategy.

Senior reporter covering martech platforms, attribution, and CMO strategy.

18 Articles

2026 Joined

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18 stories

★ Latest · Analytics & Attribution

Marketers Are Optimizing for AI Search. Trust in AI Search Is Already Collapsing.

June 2, 2026 · 3 min read

Marketers Are Optimizing for AI Search. Trust in AI Search Is Already Collapsing.

2026

Marketing AI

When AI Agents Are the Customers, Marketing Is Already a Different Job

May 26, 2026 · 3 min read · Marketing AI

Analytics & Attribution

Retail Media Has Hit the Easy-Growth Wall. The Next Phase Looks Harder.

May 23, 2026 · 4 min read · Analytics & Attribution