Abhijeet Jadhav

★ Latest · Analytics & Attribution

Put AI Revenue Next to AI Cost Before the 2027 Budget Is Signed

November 12, 2026 · 4 min read

Analytics & Attribution

Fund Third-Party Coverage Before Rewriting Your Site for AI Answers

November 11, 2026 · 4 min read · Analytics & Attribution

Analytics & Attribution

Keep One Written Copy of Your Conversion Definition

November 4, 2026 · 4 min read · Analytics & Attribution

Commerce & Retail Media

Ask Retail Media Networks for Dated Measurement Promises Before 2027 Budgets

November 3, 2026 · 4 min read · Commerce & Retail Media

Marketing Automation

Ask Your Loyalty Vendor for Offer Relevance Next to Scan Rate

October 28, 2026 · 4 min read · Marketing Automation

Search & AI Visibility

Ask Your SEO Vendor for Volume-Weighted AI Overview Coverage

October 22, 2026 · 3 min read · Search & AI Visibility

Marketing Automation

Ask Every AI Vendor for a Default Spend Cap in Writing

October 20, 2026 · 4 min read · Marketing Automation

Analytics & Attribution

Set No Targets Against Bing’s Topics Portfolio Until Its Ranges Narrow

October 15, 2026 · 4 min read · Analytics & Attribution

Analytics & Attribution

Ask Marketing Analytics Vendors for Lead Time Before Explanations

October 14, 2026 · 4 min read · Analytics & Attribution

Analytics & Attribution

Launch-Day Performance Numbers Belong in the Test Plan, Not the Forecast

October 6, 2026 · 4 min read · Analytics & Attribution