MNTN, the connected TV performance advertising platform, named board member Tony Weisman president and chief executive on November 4, the same day it reported third-quarter revenue of $80.3 million, up 15%.
What happened
Weisman succeeds Mark Douglas. He was chief marketing officer of Dunkin’ U.S., where he oversaw a $500 million marketing budget, and earlier chief executive of Digitas. He sits on the boards of Klaviyo and Ibotta. Q3 net income was $7.7 million against $6.4 million a year earlier, and adjusted EBITDA was $19.9 million, 25% of revenue. Gross margin was 79%.
The company updated its full-year 2026 outlook to revenue of $311 million to $314 million and adjusted EBITDA of $66 million to $68 million. For the fourth quarter it expects revenue of $75 million to $78 million. Chief Financial Officer Patrick Pohlen said revenue was “impacted by unforeseen execution problems in our go-to-market organization” and that the guidance reflects the realignment of the sales organization.
Why it matters
MNTN sells self-serve CTV buying that is measured on conversions, which puts it in the part of the market where Magnite reported 39% CTV growth in Q3. Active performance TV customers on a trailing twelve-month basis reached 4,373, roughly 32% more than a year earlier, so the customer count kept rising while quarterly revenue growth slowed from 21% in Q2 to 15%.
The release also lists recent appointments, including a chief marketing officer, a senior vice president of agency partnerships and a senior vice president of inside sales. For a deeper look at how television inventory is changing hands, see Fox Completes Roku Acquisition and Forms a Digital Platforms Division.
One original insight
In our reading, the useful number for a media buyer is the customer count. A platform adding customers while its sales team is being reorganized gives advertisers a reason to ask for a named account contact and a service-level commitment before they move CTV budget over.
