Google announced on October 20 that the Gemini app is getting a business landing page, new marketing and finance skills, and a way for small businesses to save their brand style.
What happened
The post, written by Vishnu Sivaji, Senior Director of the Gemini app at Google, says the new page is meant as a central hub where small business owners can build their brand, analyze finances and review customer insights. Gemini can also connect to Google Business Profile, Google Ads and Google Workspace, plus third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.
For marketing visuals, businesses can define a brand style by uploading their website, brand kit, fonts or color palettes. Google says that, paired with its Nano Banana 2.1 image model, Gemini retains the style so owners can generate cohesive assets without uploading their guidelines each time. The business landing page, the marketing and finance skills and the new connected apps begin rolling out in the coming days to all Gemini app users.
Why it matters
Google is putting the brand guideline inside the generation tool, so the style travels with each request. For teams that keep a brand kit in a digital asset management system or a shared drive, this adds a second copy of the rules inside Gemini. The connected-app list also lets the same assistant work with a store, an ad account and a design tool.
One detail worth reading closely
The post describes uploading a website, kit, fonts or palettes once, and says Gemini keeps the style. It does not say how an owner updates or replaces a saved style after a rebrand, which in our reading leaves version control to the user. A marketer who adopts this should note the date each style was uploaded and compare outputs against the current kit before anything goes to a customer. Related coverage: Meta-Commissioned Survey: 84% of APAC Small Business Owners Use AI and Google Says Products With Low-Quality Images Still Show in Ads and Free Listings.
Source: Google
