Advertising platform Nexxen added a new module, “Data for the Converged Media World,” to its Nexxen U education program on September 22, aiming to teach media buyers and brand teams the data concepts behind planning campaigns across linear TV, connected TV, and digital video at once. The module is taught by data and programmatic leaders from Tastemade, Omnicom Media, and A+E Global Media.
Nexxen U launched in January 2025 with two earlier modules, The Converged Landscape and Converged Media Planning and Activation, which the company says produced course completion rates exceeding typical industry-training benchmarks by more than 25%. The program has since won two Convergent TV Awards and was shortlisted at the Digiday Content Marketing Awards.
“Marketers have access to more data than ever, but having data and knowing how to use it are two very different things,” said Kristin Eardley, Head of Programmatic and Revenue Partnerships at Tastemade. “Nexxen U helps marketers better understand the signals behind their campaigns so they can reach the right audiences, make smarter decisions and ultimately drive better results.” Joseph Lerner, VP of Programmatic at A+E Global Media, added that the training “helps buyers see how data works from the publisher’s perspective, giving them the context to use audience signals more strategically.”
The original insight here is less about Nexxen and more about what a vendor investing in a standalone education program signals: converged measurement has become confusing enough, fast enough, that ad tech companies see structured training as a sales differentiator rather than a marketing afterthought. That tracks with this publication’s recent reporting on CTV inventory mislabeling, which found real, measurable confusion in how CTV inventory itself gets classified, and with the broader push toward outcome-based measurement across ad tech. A buyer who cannot tell converged inventory apart correctly cannot trust the outcome data built on top of it, which is exactly the gap Nexxen is positioning its training to close.
Source: Nexxen
