A boutique agency running gaming, tech and entertainment accounts out of spreadsheets just admitted spreadsheets no longer scale.
Petrol Advertising, a Burbank-based creative agency, has moved its media planning and campaign setup onto ADvendio’s Revenue OS platform, replacing a manual process that spanned separate logins for Meta, X and TikTok with no shared project management layer and no direct sync into its NetSuite billing system. Media director Ari Sapriel put the gap plainly: “Prior to ADvendio, our team was operating without dedicated programmatic buying toolsets, agentic tools, or centralised project management and planning systems.”
ADvendio’s pitch centered on consolidation rather than any single feature. “ADvendio consolidates all of this into a single platform, making ease of management and setup a major operational driver,” Sapriel said, adding that price ultimately decided it: “The competitive cost compared to other solutions in the market is what ultimately pushed it over the line.” ADvendio’s global head of sales, Angus Dowie, framed the deal from the vendor side: “We’re proud they chose us to bring that structure to their media buying workflows.”
The detail that matters past the case study is what Petrol was doing before: nothing automated, no agentic layer, campaign setup and billing reconciliation done by hand. That is still the default at a large share of independent and mid-size agencies, which makes this less a story about one vendor win and more a marker of how much of the agency world has not automated its own media operations even as the platforms they buy on, ad servers increasingly wiring direct deals natively into their own stack, keep adding automation upstream. The next test is whether Petrol’s NetSuite sync actually cuts reconciliation time, or whether the real win is buying tools that behave more like an analyst than a dashboard, the direction programmatic buying software has been heading.
Source: ExchangeWire
