About

MarTech Edition

Where Marketing Meets Technology

MarTech Edition is the essential publication for marketing technology practitioners and decision-makers. We cover the platforms, strategies, and innovations transforming how brands acquire, engage, and retain customers in an increasingly automated, data-driven world.

Our Mission

Cutting Through the MarTech Complexity

The marketing technology landscape now contains over 11,000 solutions. Navigating it requires more than a software comparison tool — it requires trusted journalism that interrogates vendor claims, tracks real-world deployments, and surfaces the strategies that separate marketing leaders from the rest.

MarTech Edition was founded on the belief that marketing technology practitioners deserve the same quality of reporting that financial professionals receive from the FT or technology leaders receive from specialist enterprise publications. We apply that standard to every story we publish.

We are editorially independent. Our revenue comes from advertising and subscriptions, never from product placement or undisclosed vendor relationships. When we say a platform delivers results, it is because we have spoken to the practitioners using it — not because of who paid for the advertisement on the adjacent page.

Our audience includes the CMOs building the business case for technology investment and the marketing operations professionals who must make those investments work. Both groups find their interests represented in our coverage.

Coverage

What We Cover

From enterprise marketing clouds to single-point solutions, we cover the full stack of tools modern marketing organisations depend on to drive growth.

Marketing Automation

MAP platforms, campaign orchestration, lead nurturing, and the automation strategies that scale revenue growth.

Customer Experience

Personalisation engines, journey orchestration, and the technology that creates seamless brand interactions across every touchpoint.

CRM & CDP

Customer relationship management platforms, customer data platforms, and the unified data strategies powering 1:1 marketing.

Marketing Analytics

Attribution modelling, marketing mix optimisation, multi-touch analytics, and the measurement frameworks that prove marketing ROI.

AI in Marketing

Generative AI for content, predictive lead scoring, AI-powered personalisation, and the governance frameworks marketers need.

AdTech & Programmatic

DSPs, SSPs, identity resolution, cookieless targeting, and the rapidly evolving programmatic advertising ecosystem.

Revenue Marketing

Account-based marketing, pipeline acceleration, sales and marketing alignment, and the revenue-focused marketing operating model.

Journalism

Our Editorial Standards

Accuracy First

Claims are verified against primary sources. Product performance assertions require practitioner corroboration.

Independence

Advertisers receive no editorial consideration. Vendor relationships are always disclosed when relevant.

Transparency

Sponsored content is clearly labelled. Corrections are issued promptly and without equivocation.

Evidence-Based

Analysis is grounded in data. We cite methodology, disclose sample sizes, and contextualise research findings.

Practitioner Expertise

Our editorial team includes marketers with hands-on experience operating the platforms we cover.

Readership

Who We Serve

MarTech Edition serves the senior marketing practitioners and technology buyers driving transformation across B2B and B2C organisations.

Marketing Leaders

CMOs, VPs of Marketing, and Marketing Directors managing technology strategy, vendor selection, and budget allocation for enterprise marketing organisations.

Marketing Operations

Marketing ops managers, demand generation professionals, and martech stack administrators who implement and optimise the tools that power marketing at scale.

Revenue-Focused Marketers

ABM practitioners, growth leaders, and B2B marketers building pipeline-focused programmes where marketing is directly accountable for revenue outcomes.

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