https://martechedition.com/opinion/keep-one-written-copy-of-your-conversion-definition/ MarTech Edition en 2026-11-04T08:10:00+00:00 Keep One Written Copy of Your Conversion Definition https://martechedition.com/articles/iab-tech-lab-finalizes-ecapi-guidelines-conversion-events-clean-rooms/ MarTech Edition en 2026-11-04T08:00:00+00:00 IAB Tech Lab Finalizes ECAPI Guidelines for Sending Conversion Events to Clean Rooms https://martechedition.com/news/reddit-begins-testing-ad-placements-search-results-pages/ MarTech Edition en 2026-11-04T07:50:00+00:00 Reddit Begins Testing Ad Placements in Search Results Pages https://martechedition.com/news/chord-acquires-zenlytic-verizon-jcrew-customers/ MarTech Edition en 2026-11-04T07:40:00+00:00 Chord Acquires Zenlytic, Which Brings Verizon and J.Crew as Customers https://martechedition.com/news/martech-summit-london-2026-one-week/ MarTech Edition en 2026-11-04T07:00:00+00:00 One Week Out, The MarTech Summit London Sets Out Who Is in the Room https://martechedition.com/opinion/ask-retail-media-networks-dated-measurement-promises-before-2027-budgets/ MarTech Edition en 2026-11-03T08:40:00+00:00 Ask Retail Media Networks for Dated Measurement Promises Before 2027 Budgets https://martechedition.com/articles/iab-tech-lab-coo-trusted-server-practical-answer-apple-restrictions/ MarTech Edition en 2026-11-03T08:30:00+00:00 IAB Tech Lab COO Calls Trusted Server the Practical Answer to Apple’s Restrictions https://martechedition.com/news/salesforce-signs-deal-to-acquire-cresta-voice-agent-platform/ MarTech Edition en 2026-11-03T08:20:00+00:00 Salesforce Signs a Deal to Acquire Cresta, a Voice Agent Platform https://martechedition.com/news/affle-to-acquire-perion-11-70-a-share-420-million/ MarTech Edition en 2026-11-03T08:10:00+00:00 Affle to Acquire Perion for $11.70 a Share, About $420 Million